General Beer Northeast

  • Beer & Ale Distributor
1825 Rose Hill Road
Kaukauna, WI 54130-1360
(920) 462-0330
(920) 766-1859 (fax)
8:00am to 5:00pm
  • About

    General Beverage is one of the largest wholesale distributors of wine, distilled spirits, beer and non-alcoholic beverages in Wisconsin. We consult with, sell to, and service over 11,400 licensed beverage retailers throughout the state. Our job is to help them to profitably select, promote, merchandise, and sell consumer products in the beverage category.

    We are headquartered in Madison, WI with additional locations in Barron, Chippewa Falls, La Crosse, Little Chute, Milwaukee, Oshkosh, and Stevens Point. In addition to these locations, we own Prestige Wines Wisconsin which caters to the boutique wine business.

  • Directions

    Rose Hill road is 1 mile to the west from the corner of double 0 and 55

    Premier Members

    WE Energies
    Miller Electric
    Thrivent Financial
    BMO Harris